Reading labels should be easy, but it's often a lot trickier than you might think.
Food manufacturers have noticed that consumers are buying with health in mind, leading some manufacturers to label their products in deceiving or misleading ways. Most brands care more about making a sale than they do about your health. It’s sad but true.
You might think you're making healthy choices only to have been tricked into selecting something unhealthy or highly processed.
Most consumers aren't well-versed when it comes to food label regulations, which is another reason they can be difficult to understand. If this is something you're worried about, you've come to the right place.
Annie, our certified holistic nutritionist, has offered up some tips for reading food labels without being tricked.
When you're walking up and down the aisles of a grocery store, there are hundreds of labels staring you in the face, begging to grab your attention. One of the best tips Annie can offer you is to completely ignore any marketing claims you see on a product's front packaging.
These front labels are often filled with claims or half-truths that will make you want to place the item in your cart. Do these claims work? Research shows that these health claims make consumers believe a product is healthier than the same product that doesn't list any claims on the front label.
Yet these health claims often have no basis in truth. They are often intentionally misleading to serve one purpose- to get the sale! A common example of these claims is most breakfast cereal boxes. From big cholesterol claims to immunity claims, there is little nutritional value to be gained from most commercially produced cereals despite their big promises.
We don’t want to make your trip to the grocery store take forever, but the best solution is to thoroughly examine ingredients lists before placing items in your cart.
If you’re looking for a quick lesson on reading ingredients labels, here are a few quick tips:
Let's turn things around and look at the front labels once again. The claims manufacturers use are specifically designed to catch your attention and to make you think their product is healthy. Let's do a little reading between the lines so you can understand what these claims actually mean.
Sugar can be a tricky ingredient to identify sometimes because it goes by over 50 different names - some you've never even heard of.
Food companies love to use this to their advantage by adding several types of sugar to their products. Why? Because this helps them hide the actual amount of sugar contained in their product.
Instead of listing sugar as one of the top ingredients, they can mention several sugars further down the list. If you only look at the first few ingredients, you might not recognize how much sugar it has.
So let's make it more difficult for these food manufacturers to sneak sugar by you. Here are the many names for sugar you might see on an ingredient list:
At Smart Pressed Juice, we’re proud of every ingredient we add to our products. We don’t hide behind fake or misleading claims. We understand the power of whole foods and ingredients, and we aim to harness these ingredients to help you reach your health goals.
Take our triple award-winning Organic Pressed Greens, for instance. This is a crowd favorite for anyone who doesn't get enough vegetables. Each glass is like a farmer's market, featuring over 20 superfoods and ingredients to give your body the nutrients it needs.
We've worked tirelessly with dieticians and food scientists to come up with the most amazing greens juice ever. Our nutritionist-formulated Greens features delicious hints of real pineapple, apple, carrots, and citrus with no added sugar.