If I’m being honest, it’s not my favorite TASTING protein. BUT.... it is my absolute favorite when it comes to how I feel after using it. It digests very easily, mixes well in a shaker, and tastes good. I use it as a supplement to my healthy lifestyle. I teach hot yoga, and some days I am hungry all day. But in between classes, I have to be careful to eat small , quality foods. So this comes in handy in between classes so I don’t get full and get nauseous when I teach. I haven’t been able to do that with any other supplements. This is my go to product for clean, easily digestible protein. It’s the cleanest protein out there. And it is also awesome to mix with fruits and to use in green smoothies too.